A redesign of the classic bike map for the Portland metro area
Our redesign of the popular Bike There! map was based upon painstaking research and focus group testing—really! We interviewed bike shop owners, retailers, cyclists, bicycle advocacy organizations and many others. The result is a map that covers the entire Portland and Vancouver region and includes valuable neighborhood and commuter maps that make is simple for anyone to hop on a bike and safely travel from point A to B in style.
Branding and identity, copywriting, illustration
Strategy, research and planning, content development, map and graphic design.
If you can get there, you can get there by bike.